Get eyes on your brand.
Then turn them into customers with creative and intelligent marketing content.
Get eyes on your brand.
Then turn them into customers with creative and intelligent marketing content.
Let's begin with the fundamentals. What is marketing content and why does it matter?
Marketing content is the video, photography and writing on your website, social media and newsletter.
It exists to emotionally connect with your customers and to drive a business result.
If the content is bad, customers will simply ignore it. But when the content is good, they feel something when they see it and are moved to engage with your business. This movement consists of following you on social media, signing up to your newsletter and sharing your content with their friends and family. In effect, they are getting closer and closer to becoming a customer.
Producing strong content requires thoughtful creativity and an intelligent marketing strategy. That's where we come in.
We capture the essence of a brand's experience to motivate their audience and accelerate their revenue.
THe process:
1. CONTENT strategy
We learn about your business and your target audience. We dive beneath the surface to establish your customer profiles, key content pillars and market positioning.
2. Content Creation
Now that we understand what your customers want, it's possible to create strong content. We write, shoot and film content for your website, social media and newsletter.
3. CONTENT Distribution
We reach your target audience by publishing your content using a variety of organic and paid advertising tactics.
4. Maximise Impact
We make adjustments where necessary to accelerate the growth of your revenue.
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